Filming in Argentina: The blog of San Telmo Productions

Filming in Buenos Aires: Location Doubles for New York in Commercials


By contributing blogger Benjamín Harguindey

Hundreds of commercials are shot in Buenos Aires, Argentina every year. About a fourth of these are international productions – products of agencies that choose to shoot in Buenos Aires for its moderate prices and versatility, which allows it to double for lots of different locations or simply pose as a generic metropolis.

Recently TD Ameritrade shot two TV spots in downtown BA. The first commercial, which aired last October, was shot in in Constitución train station, which doubles as a bustling NY trading floor.

The second commercial, shot partly in Recoleta neighborhood, started airing this February. Both are narrated by actor Matt Damon.

An older commercial, issued by Carlsberg beer in 2012, made use of Courthouse Plaza in downtown Buenos Aires.

Argentina is currently quite popular with foreign shoots – international productions that are looking to take advantage of the Buenos Aires’s many opportunities, as well as work together with the local talent. If you’re interested in seeing how filming in Buenos Aires can add a magical touch to your next project, contact San Telmo Productions and we will be happy to help!