From Variety, by Charles Newbery
BUENOS AIRES – Argentina’s state film board Incaa is preparing to launch a
video-on-demand service as soon as this year, a latest effort to help
homegrown films turn a profit as theatrical and DVD markets falter, piracy
swells and the demand for home entertainment rises.
The pay-per-view service will be for local and international fare streamed
on a dedicated site.
The filmmaker will pocket 90% of the proceeds and Incaa the rest for helping
fund Argentina’s annual production of 80 features.
In another effort, Incaa this year will launch INCAAtv, a satellite feed for
beaming free-for-view films to the country’s 10 million TV homes, the first
of its kind in Latin America.
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