by Tracey Chandler, Contributing Blogger
The famous commercial for Mastcard, entitled “The Bicycle” or “La Bicicleta,” is an example of genius in terms of creativity and construction.
Filmed in part in La Estación Provincial de Trenes de La Plata in Argentina, the masterminds behind the commercial managed to turn the train station into a port, which incidentally happens to be nowhere near an expanse of water of any kind! This effect was achieved by computer animation and chroma screens in location.
Take a look at the commercial below as proof of the fact that the station really does look like a port from the 1940s in Italy….. exactly what Mastercard were looking for when producing the commercial.
nosotros en BAFILM.
It just goes to show you that if you want to make a commercial, Argentina is a great place to film that commercial. Not only is it more affordable, but it is also a country full of incredibly creative, talented and versatile professionals and these professionals can get you anything you need…. even if what you need is to make a 1940s port out of a present day train station. Brilliant!
Contact San Telmo Productions directly for more information on filming commercials and short films in Buenos Aires. We have excellent contacts and lots of experience. Take a look at our website for more information. http://www.santelmoproductions.com