Today the Argentina National Film Institute, INCAA, announced the creation of a film market for short films, documentaries, features and unfinished films in Buenos Aires, November 2009 (date to be decided, but after the Mar Del Plata Film Festival). With the participation of the Cannes Film Festival, film distributors and television stations from around the world will descend on the city for three days to buy content, launch co-productions and shop for production services. While Argentine production companies have always had a strong presence in Berlin and Cannes, participation has been limited to large production companies who have the budget to travel. The market will be the first in Latin America of such a large scale and will count with the participation of Brazil and Mexico.
INCAA also announced that it will seek to change Argentine law to force more local broadcasters to buy Argentine content, instead of buying US series and movies.
The market will be accompanied by commercial screenings of the best of the Mar Del Plata festival.
In the press conference held today in the ex-Harrolds many of the over 200 producers present expressed enthusiasm but also concern that small production companies will be unable to participate.