Filming Factory for Luxury Brand Website

Yesterday, my intrepid partner and producer, Gabriel Balanovsky, and I along with Feddy, the director of

Director of Photography and assistant plan next shot

Director of Photography and assistant plan next shot

photography, shot the Gattorna factory located on the edge of Buenos Aires. This shoot was a lot of fun, not just because the folks at the factory treated us great, but because we got to use lights (a rare occurance in the documentary world) and use a camera that is new to us, the PanasonicGX 100 (P2). This camera uses memory cards instead of cassette tapes to record video. After the memory card is filled, you either swich cards or download directly to a laptop (which we did). The advantage is that you have much higher video quality, and later transfers are much quicker. Instead of capturing from a cassette onto an editing bay (which has to be done in real time), the files are imported directly into the editing program, which takes about half of real time. And the clips are already named and sorted, instead of capturing one big hunk of video.
But I digress. . . So what did we shoot exactly? First, an interview with the owner, with the machines as a backdrop. Then we captured how they make the various products: replicas of antique wine openers, in which we used some very simple methods t o beautifully light the products. I often think that if I decide to film in the first world one day, my experience filming in Argentina will have taught me how to make the best with very little. Here, we use styrofoam boards, chicken wire and black construction paper to make movie magic, instead of propper tools. And guess what: same results, at 10% of the cost.

Lights, styrofoam, holding a background by hand, action!

Lights, styrofoam, holding a background by hand, action!

Painting with light.

Painting with light.

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