Today I went to the first Interactive TV conference and was surprised to see that my old friend, Lorena Paz, organized it. Some crazy things I learned today:
1) This is the first Interactive TV conference in Latin America. Europe is on it´s 8th.
2) Latin America has only 5% of the market share (compared with 30% of Europe) of the new media markets. By increasing this share just a half a point, billions of dollars could be added to Lat Am economies.
3) theoretical note: Interactive TV is new, but there has always been interactive art. Example: Bach wrote his conciertos so that the musician could choose how to play certain interventions and how many instruments to use.
All of the panalists were interesting, but I would have appreciated more practical information about how to implement interactive TV platforms in Buenos Aires.