BMW sings “Vamos a Tandil” and chooses Argentina

Ok, I´ll forgive you if you don´t get the reference. . . there is a very popular folk song called “Vamos a Tandil” (Let´s go to Tandil) that sings about the desire to go to this traditional town located where the pampas ends and Patagonia starts . . . low lying, rocky foothills  that give off a special energy . . . cobble stone streets . . . really nice place, just four hours from Buenos Aires. And this British BMW commercial used this unique landscape as a back drop for its latest commercial. Another great example of an ad filmed in Argentina for the international market.

While I like the ad, the message “use a big SUV to drive three hours a day” is not a great one for the planet right now.